Jamie Willson July 27, 2018

The evolution in technology has delivered smartphones in every other hand. As a business owner, one can never ignore the reach and vastness of the platform, technology has blessed us with. This platform was a necessity for expanding the reach of any product throughout the globe, and that it is here, only proper utilization can help you to popularize your brand name and create awareness about your product. 

Why is Search Engine Optimization necessary?

Various surveys have shown that around 85% of the traffic of any website is directed through urls in the search results of various search engines like Google, Bing, Yahoo, etc. This percentage is huge. The main motive of Search Engine Optimization (SEO) is to direct as many views as you can, through these search results. 

Also, it has been found that a user selects any one of the first 5 urls, more than 90 % of the times. You can assess your search habits to see how many times have you visited the second page of the search results? The answer to this will be – just a few. That’s right! 

To improve your web presence, it is important for your website to rank higher in the search results of these search engines and this is not just it. It is also of key importance that your website ranks higher whenever keywords relevant to your product is looked for. This will help your conversion rate to go higher, which means higher sales. 

What is Search Engine Optimization? (SEO)

Search Engine Optimization is the process of driving traffic to your website through the search results of various search engines. It might sound a bit complex, but believe me, it isn’t! 

All the search engines out there like Google, Yahoo, Bing, etc. have a secret algorithm which they use to filter their search results to list the relevant ones on the top. This is important for the search engines because their popularity depends on the relevant of the search results they produce. Search Engine Optimizations is the process of generating search – friendly and relevant content, thus pushing your website up the search results. 

How is SEO done?

There are many healthy practises to implement Search Engine Optimization. Here are a few of them.

  • Relevant Content 

This might sound a bit cliche but providing relevant content should be your primary step. Search Engine Optimization is not a magic tool to improve your website ranking. Relevant Content will make sure that the viewers of your website get a fix to their problem and this in turn, will help in generating satisfied and loyal viewer base. 

  • Keywords 

            Using keywords relevant to the services or products offered by your website is of great importance. Users, generally, search keywords to look for anything online. Using the right keywords will, in a way, certify for the relevance of the content provided by your website, which in turn, will improve your website’s rankings. 

  • Backlinks 

            Backlinks are the links, on the websites of different domain, pointing to web pages of your website. Search Engines look for the backlinks and rate your website accordingly. At first, it may look like you don’t have control over this. It is not true, Guest Blogging is regarded as a healthy practise of generating backlinks. Become a guest blogger and write blogs for some popular websites, providing links to web pages of your website whenever necessary. 

These are just a few ways out of many others to implement Search Engine Optimization (SEO). SEO is not just limited to e-Commerce businesses. Businesses of any sector can nurture their customer base and thrive by using Search Engine Optimization. Hire SEO Experts and effectively help your company name become a brand, now!

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