You already got your business website, now what? You have tried to do a Google search of your site, but it doesn’t appear in the search results. The script is the same even when you perform the search in the other search engines such as Yahoo. Although having a professional website is crucial, it’s not going to turn your business into success without traffic. The next thing you need to do after developing your website is promoting it. You need to market your site both online and offline to get as much traffic as possible. Here are the five outstanding ways to promote your
One of the most excellent ways of promoting your new website is by using social media. You can easily set up a business Twitter account or Facebook page and create informative posts with a link to your site. You can also use social media to showcase your products and services through the use of images and videos and entice people to visit your website for more information. Keep in mind that social media sites are a useful tool when it comes to developing and sustaining relationships with your existing and potential clients since you can interact with them directly.
Search Engine Optimization
Search engine optimization is the process of improving your site’s visibility in search engine’s results by optimizing your web pages with the keyword phrases that people are likely to search for. Most people rarely go beyond the first page when they search for something in Google hence the need for search engine marketing. Although SEO can be time-consuming, it is worth the effort since it is the most effective way of getting more traffic and maintaining a top spot in search engine results for your primary keyword phrases.
Email marketing is another fantastic way of promoting your new website. However, remember the fact that the success of your email marketing strategy will depend on the size of your contact list and how you have segmented your clients. Make sure that you provide valuable content to encourage the recipients to remain in your contact list and always link your website in your email call to action. Encourage the recipients to visit your site for more fresh and informative content.
Grab Your Competitor’s Best Backlinks
Apart from providing fresh and informative content, you also need quality backlinks from popular sites to rank better in search results. You can always find quality backlinks by carefully analyzing your competitor’s backlinks. However, keep in mind that not all of your competitor’s backlinks are good, so don’t just replicate everything. Analyzing your competitor’s backlink will help you find backlinks that are helping them rank better, bloggers who are willing to share your content, and several sites where your competitor is a contributor.
Word of Mouth
Most people turn to their friends and family members when they are looking for something new. Referrals are critical when it comes to driving traffic to your website. Therefore, focus on building long-lasting connections with your followers and fans to gain positive reviews and word of mouth referrals. You can also participate in forums and find a way of promoting your website without sounding promotional.